Online Shopping vs. In-Store Shopping

With the rise of Amazon and other online retailers, online shopping seems to be becoming more popular in today’s world. However, most people still enjoy shopping in old fashioned brick and mortar stores. Nearly 40 percent of consumers make purchases inside a physical store at least once a week, compared to just 27 percent who do the same online. Even though online shopping may be easier than going to a store, many different factors are driving shoppers decisions to make the trek out to a store.

The research found that most consumers said they shop in-store to avoid delivery fees, it allows them to have the item immediately, and they like trying on the item or seeing it in person before buying it.

Other reasons shoppers prefer brick-and-mortar shopping include that they like to support local businesses and it makes returns easier. Despite their preference for buying things in-store, consumers are still using online outlets as part of their shopping process. Nearly three-quarters of those surveyed spend time browsing products online before buying them at a physical store. Security issues are another reason why consumers are hesitant to shop on their smartphones or tablets.

Junior Lexi Garette stated that she would much rather shop in store because you are able to try clothing on and you get it as soon as you buy it.

Junior Chloe Leal said she would rather shop online because it is much more organized. Though, in-store shopping and online shopping both have their pros and cons, I much prefer to shop in-store. What’s your opinion?